How Pay-Per-Click Advertising Works
In Pay Per Click (PPC) advertising advertisers pay for the visitors who click on their ad and arrive on their website, on a Cost Per Click (CPC) basis. PPC advertising in Charlotte NC
is focused and targeted because your PPC ad will only display when relevant keywords are searched for.. This means that only people who look for your product or service will see the ad.
Two PPC Advertising Models: Search and Content Networks
There are three major PPC search engines: Google Adwords
, Yahoo! Search Marketing
, and Microsoft AdCenter (Bing)
: PPC advertisements show up as results in search engines. They are labeled as “Sponsored Links” and appear above and adjacent to organic search listings on search engines.
: PPC ads are placed in websites that have signed up to have ads appear on their site. Typically the cost for these networks is considerable less.
For Content Networks, PPC ads are matched to the keywords in the site’s content. Content Networks can be an excellent source of sales and leads. They can also get out of control unless they are created, optimized and tested by a highly skilled firm like Blue Roots Marketing