SEO For North Carolina Business Owners

Search Engine Optimization – Increase Quality Traffic, and Improve Conversion Rates and Sales on Your Website.

You can’t deny the fact that most consumers search for products on the internet. So it’s no surprise that home improvement contractors and service providers turn to search engine marketing because it offers the best ROI for their products or service. The fact that SEO is so popular also means it’s super competitive for your website to stand out. Google spiders a trillion websites each month. On most searches for your keywords, you compete with 1-100 million other web pages to get to the top. So it is important to use a local Charlotte SEO firm. Number 1 for all relevant key words is where you need to be. 68% of searchers never get beyond page 1 of the search results.

At Blue Roots Marketing, our sole mission in Charlotte NC Search Engine Optimization is getting you to the top of the search engines. As a search engine marketing firm based in Charlotte NC, we have the knowledge and experience to harness the power of SEO and push your website to the top of Google, Bing, Yahoo, and other search engines. The end result: a dramatic increase in relevant traffic, brand-building, leads and of course SALES.

How Search Engine Optimization Works

Search Engine Optimization (SEO) is a process that takes planning, strategic implementation and ongoing maintenance to stay on top of the ever-changing technology and fierce competition. The goal of SEO is to increase your website’s visibility on the search engines. That’s a simple enough concept. Making it happen is another thing. It all starts with understanding search engines.

How Search Engines Rank Sites

Google is, by a long shot, the main search engine, but depending on your budget, there are several others that offer value such as Yahoo and Bing. The complex and unreleased algorithms that make Google and other search engines successful are also what make it difficult for businesses to fully understand how to optimize their site.

Just a word of warning If a Search Engine Optimizer tells you that they know Google’s algorithm and can get you to the number one spot in days, RUN. Google has not and will not release their coveted search algorithm. Typically optimizers that promise overnight SEO results are using black list techniques that can hurt your website’s position in the long run.

Google indexes and ranks web pages based on an algorithm that evaluates over 205 factors that signal relevance, reliability, trust worthiness, authority, importance and popularity. While no search engine discloses the exact elements of their formula, which change constantly, we research and analyze them extensively to determine which components have top priority and how to best utilize this knowledge to get you to the top.

So what are the Best Practices

The best SEO techniques work in harmony with search engines and operate within their parameters. Keep in mind there are two critical parts to SEO, being found and converting traffic. It’s great if you a lot of traffic to your website, but what good is it if they don’t see what a great company you are, what you do and why they should call? The good news is that the days of writing your website just for the search engines and diluting your message in order to improve your rankings are over. The search engines now reward you both for making sense on your website and for your key word relevance. With our help, you control both.

Get a free website analysis and quote today.